The Advocate has pounced on The Daily Advertiser’s newsroom, snatching up several reporters and a senior staffer in a coup that could cripple Lafayette’s flailing daily.
The gist: Gannett, the publicly traded company that publishes USA Today and The Daily Advertiser, is the target of a buyout by a hedge fund-backed firm known to gut newsrooms. The Advertiser’s faced layoffs in recent years, and the buyout could lead to more.
Digital First Media has offered $1.3 billion in what amounts to a hostile takeover, according to some national reports. Digital First is primarily owned by Alden Global Capital, a hedge fund known to cut costs on troubled assets. Digital First owns 7.5 percent of Gannett already and has made previous offers to acquire the company.
What to cut when there’s nothing left? Denver Post journalists revolted when Digital First took over the Colorado paper in 2018 and cut 30 newsroom staffers. In Lafayette, there’s a dark upside: There may not be much meat on The Advertiser’s bone for Digital First to cut. (In fact, it appears that Digital First’s cost-cutting assumptions could be flawed, according to USA Today.) The Advertiser took it on the chin in 2016 when a few reporters were laid off as part of a 2 percent workforce purge at Gannett properties nationwide. Gannett owns five Louisiana papers, some of which have reduced service to only a few days week.
The Advertiser’s executive editor took early retirement. James Flachsenhaar, a 20-year company man, announced his departure, effective Feb. 1. (Flachsenhaar declined to comment for this story.) The company has pivoted sales messaging to hammer the paper’s value as a community resource, asking customers to buy subscriptions to support the paper’s work. That’s a common approach (one The Current uses, too) as newspapers have struggled to find financial footing on shrinking revenue. The number of working journalists in U.S. has declined about 45 percent since 2004.
“Guess I have to kick ass for whatever time I have left,” veteran Advertiser reporter Claire Taylor wrote in a Facebook post sharing the potential buyout news.
Local journalism in Lafayette is in trouble. It’s unclear whether the buyout will go through or, if it does, whether The Advertiser will suffer the same fate as other Digital First properties. Some analysts believe Gannett will decline the offer. Still, the local media buzz is not positive. But what this really shows is how thin the local reporting ranks are. Lafayette has no mainstream news outlets owned locally. The fate of local information is in precarious hands.