Downtown hires first-ever DLU director, taking aim at community engagement

The gist: Designer and community organizer Maureen Foster will run Downtown Lafayette Unlimited, the nonprofit responsible for fundraising and programming for Downtown. Foster’s role is a new position created to professionalize DLU and energize a sometimes fragmented community.

DLU and DDA are one but not the same. That’s a common mistake; we all make it. I’ve covered Downtown for a few years and the distinction isn’t exactly clear. DDA, the Downtown Development Authority, is a public agency in charge of Downtown development. It’s funded by a property tax assessed in the Downtown area that generates around $450,000 each year. Downtown Lafayette Unlimited is a nonprofit org, under DDA’s organizational umbrella, that’s most visibly in charge of programs like Downtown Alive! — I’m adding this phrase so I can end this sentence with a period, instead of the exclamation point part of the DTA! brand. DDA’s CEO, in this case Anita Begnaud, is in charge of both organizations.

The goal here is social and community activation. A 2018 Women Who Mean Business honoree, Foster was the brains behind Designing Women of Acadiana, a professional association and social club that connects women in the architecture, planning and design fields. DWA programmed panels and community conversations around the arts, design and social services, in essence glueing a previously disconnected community together.

“She found a pocket of people within her industry that were not coming together and having conversations and not advocating for themselves and created the mechanism for that to occur,” Begnaud tells me.

Downtown has long struggled to get stakeholders on the same page. And now it appears the district is poised for a major breakthrough with critical employers and residential projects converging. Getting Downtowners on the same page will be key to taking full advantage of the momentum. Foster tells me her goal is to energize community conversations, expanding the role of DLU beyond major social activities like DTA! and Movies in the Parc. Look for more networking events, daytime activities and information sessions.

“Anita has lit a big fire for renewed enthusiasm,” Foster says. “I’m planning on building on that fire.”

A born campaigner. “I think they wrote the job description for me,” Foster tells me of the DLU job. Begnaud says Foster’s tenacity caught her attention. Supporters stopped her in public to advocate for Foster’s hiring, spurred by a campaign of sorts that Foster sparked to get out the “vote” on her appointment. A Sterling Grove resident, Foster has taken an active role in urban core issues, serving on the Evangeline Thruway Redevelopment Team, the LCG committee charged with redevelopment projects in the I-49 Connector corridor.

“If she wasn’t doing this job, she’d be doing this in a volunteer capacity,” Begnaud says. “Now I get to pay her to do that.”

About the Author

Christiaan Mader founded The Current in 2018, reviving the brand from a short-lived culture magazine he created for Lafayette publisher INDMedia. An award-winning investigative and culture journalist, Christiaan’s work as a writer and reporter has appeared in The New York Times, Vice, Offbeat, The Gambit, and The Advocate.

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